Performance System Marketing

Whether you are a small volume builder, a production builder or a custom home builder, believe me, there is an alternative to doing all the work and taking all the risk only to be beaten down on price. The answer is to become as proficient in marketing as you are in building and managing.


If you’re ready to make some real money in home building, you’ve come to the right place. I don’t know how to build a new home, but excuse me, I’m the best in the world at helping my clients sell more homes at higher prices than they ever thought possible. Even better, you can afford me to be. . .





 
 
Building-The-Sale Training Programs

Home Builders and REALTORS selling new homes, listen up! You have way too much at stake to risk your financial destiny to an un-knowledgeable, un-trained or un-motivated salesperson. And, don’t fall into the re-sale trap. New home sales is a distinct skill set that has NOTHING in common with general brokerage re-sales.


I am a Master Sales Trainer for new homes. Heck, you can see I wrote a book on the subject; good enough to be published by a REAL publisher! I can teach your people to be dominant in your market and loved by your customers. If you’re serious about being successful selling new homes, let me share the secret of . . .    



 
 
Corporate Consulting Services

Many home builders enter the business and stay in it because they love Construction. There is something about the hard work, the coming together, the guys, the outdoors that is very satisfying. Not to mention, the product being big, complicated, beautiful and all good – the center of American family life.


To stay in business, builders have to learn how to Control both the process and their organization. They have to estimate, count, account and be accountable. Having done all that, it makes my skin crawl to hear a builder say, “That so-and-so agent left the closing table with more money than I did.” That’s because . . .